Tucson’s New Country

97.1 The Bull is the New Generation of Country Radio in Tucson! A recent country music study by Coleman Insights showed that an overwhelming majority of country music’s most loyal listeners (50%) believe the Country music coming out today is better than it was a few years ago by a five to one margin and this is what Wild Country specializes in! Artists like Jason Aldean, Luke Bryan, Eric Church, Blake Shelton and Miranda Lambert are the core of what Wild Country is all about. The Bobby Bones show is built like the music we play, fresh, fun and contemporary. The Bobby Bones Show, like Tucson’s New Country is more relatable to today’s country music listener.

  • Call Letters: KYWD
  • Format: COUNTRY
  • Dial Position : 97.1 FM
  • Brand: 97.1 The Bull
  • Target Listener: Women 18-44

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